Sunday, March 13, 2011

More Headaches for NHL

The NHL’s headaches continue as the league has continued taking fire for the seemingly increased amount of serious injuries happening on the ice. After the incident between Boston Bruins captain Zdeno Chara and Max Pacioretty, Air Canada, Canada’s largest airline company, threatened to pull its sponsorship.  The hit came in the second period of a game between Boston and Montreal with Montreal up 4-1. Chara checked Pacioretty into the boards and the divider between the teams’ benches, striking his head. The hit left Pacioretty with a major concussion and broken vertebrae in his neck, and Chara received a minor penalty and a major game misconduct.  No suspension. No fine. The hit upset Canadians so much that the Montreal Police launched a criminal investigation into the hit.
The ruling brought the league under more scrutiny in the wake of a series of dangerous plays that have happened along with an increased awareness of concussions. The NHL has enacted rules to decreased direct hits to the head but concussions have still risen this season.  Air Canada, one of the NHL’s longtime sponsors, threatened the NHL to remove its sponsorship unless they punish Chara for the hit. The NHL is standing by its decision to neither fine nor suspend Chara because the play was clean by rule book, and the league could find no intentional motive. It should be noted that Chara is the biggest player in the league at 6’9” and 255 pounds, making a routine check for him thunderous for smaller players.
Should the NHL have suspended him not based on the rule but for the sake of the league’s image? Yes. The NHL has risen in concussions and is facing more ridicule for the gladiator like play that takes place in rinks. The league should have suspended Chara to send a message to players, fans and sponsors that league is serious about protecting its players and has more to offer than just a bunch of “toothless goons” trying to knock each other out. Protect your skilled players so you have them to market to new potential markets.

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